Amusement and advertising device



ATTORNEY R N MNHN m A 'III IilHVIIHV: E IIIIII.. Ill {MII} C www? Jy m nj BY J. L. KELLCGG AMUSEMENT AND ADVERTISING DEVICE Filed July 28, 1922April 6 1926.

Patented Apr. 6, 1926. p

' UNITED sTArs JOHN LEONARD KELLOGG, or BATTLE CREEK, MICHIGAN,AssIeNon, BY ivIEsNEAs- SIGNMENTS, To KELLoGe coMrANY, or BATTLE CREEK,MrCi-IIGAN, A ccnronA- TION OF DELAWARE.

AMUSEMENT AND ADVERTISNG D].`VI(IEi.

Appiieation flied July' es, 1922. serial Nasr/snes.

Battle Creek, in the county of Calhoun y and State of Michigan, haveinvented certainV new and useful Improvements in Amusement andAdvertising Devices, of which t-he following is a. full, clear, andexact description, such as 'will enable others skilled in the art towhich it appertains to make and use the same.

This invention relates to devices combining features'of toys,educational devices, and advertising mediums.

It is an obj ect of this invention to provide an improved form of deviceby which merchants 'and manufacturers may attract attention to theirgoods and ac uaint prospective buyers with their brancs in an atftractive and interesting manner. By this invention there may bedisplayed simultaneously and in very little space a great variety ofgoods in a manner inexpensive to the manufacturer or merchant andeffective in displaying their wares before the public. The deviceisadapted to disclose the nature of articles which the manufacturermakes, and the variety of wares kept by the shopkeeper, and is alsoadapted to be used as an educational playtb'ing by customers and theirchildren upon whom the desired impression is to be made. The device isalso adapted ing` devices such as calendars, placards and the like,which .are expensive, occupy a great deal ofspace, and for a variety ofreasons may be inefiicient in producing the desired effect. c

Another object of the invention is to providea device of this characterwhich may be employed to inform persons with respect to articles ofmerchandise, their names, prices, brands and other features in a mannerdesigned to interest and amuse as well `as to instruct and educate inthe art of buying and sellino'. v c n Another object of the invention isto provide an improved form and` arrangement of parts for a device ofthis character which, although compact and portable, simulates astore inthose characteristics useful vto the ends above described.

Another obj ect of the invention is to provide a toy or educationaldevice in the form with Vthe accompanying` to act asasubstitute foradvertis-V other devices.

`are themselves of a model of a store reproduced `on a. fiat surface andwhich 'is dural'ile, and convenient to use.

Other objects will be in part obvious and rin part pointed outhereinafter.

The invention accordingly consists in the features of construction,combinations of velements and arrangements of parts which will beexemplified in the construction hereinafter set forth, and the scope oftheir application will appear in the appended claim. For a more completeunderstanding of the nature and advantages of this-invention reference.should be had to the following detailed description, which describes thebest illustrative embodiments of this invention at present known to me,taken in connection drawing, in which: l Figure 1 is a front view of amodel store embodying the features of the invention and expanded toindicate the manner of its use; i Fig; 2 is an edgewise view of thedevice showing the manner in which it may be folded when not in use; andi. o Y' Fig. 3 is an edgewise view of the. device showing the foldedjoint in detail.

. Referring to the drawings, a pictorial representation n of panel.vThis panel may be and preferably is formedof a plurality of sections l,Q, and 3 which are joined together with strips -t and 5interposed,therebetween so as to form a foldable arrangement. rlhepictorial rep` resentation, as here shown, may include the. counter,shelves, and bins which support the articles of merchandise ordinarilyfound in a store, suchas a grocery store pictured in the drawing. yTheremayalso be shown, in order to carry out the more complete' likeness ofthe store, a cash register, scales and yThe articles of merchandisepreferably not shown in the picture as above described but are adaptedto be removably placed thereon. These articles are pictoriallyrepresented on separate supplementary pieces of cardboard or similarmaterial in the form of plates or cards 6 and are each provided with asmall hole 7 so disposed that when suspended from the hole they assumean upright position. The articles of merchandise simulated by the 'cards`6 are adapted to be placed on the shelves or bins, as it were, byhooking them a section of the interiorr ofthe store 1s reproduced on afiat surfaced4 by means of the aperture 7 on suitably disposed hooks 8which are arranged in position on the sections l, 2 and 3 of the mainsupporting panel, so that the articles when hooked' thereon appear to beactually in' place upon the shelves, counter, bins or other support. Thehooks 8 may be of considerable length so as to accommodate a number ofsimulation articles of merchandise on each hook, there-by increasing thecapacity of the store so to speak.

ln employing this device as a game or toy, theV articles of merchandisesimulated by cards (3 are placed in position and are removedltherefromby the person assuming the duties of storekeeper forsale to the buyer.'Imitation paper money may be employed if desired so that purchases andchangeecanbe made, teaching children notonly how to purchase goods buthow to make change. Tlhe device may be used to teach persons the pricesof various articles of merchandise,and' also the prices of certainbrands of goods.

i For this purpose the cards (3 may be provided with facsiiniles oflabels ofy various brands of goods whereby children may be taught:todistinguishcertain brands and to be undeceived by unscrupulousshopkeepers. By` a little practice, the distinguishing marking and theprices of such goods will be easily memorized, such knowledge being aivery desirable asset.

Asan advertising medium to acquaint persons with the new brandsof goodsput on the market, adescription ofthe contents of the packages asshownon the cards may be printed 'on the reverse side thereof' togetherwiththe prices, the food values, and other'information-valuable notonly inthe education of children-but to housekeepers. It is contemplated thatthe cards Gmayrepresent the articles manufactured'by a. number ofdifferent firms, eachirm contrib'utL ingto the expense ofinaking anddistribute ing the device and each being assuredofthe space allottedforthe display of its goods;

lnemploying this device, the main background` or panel comprisingsections ll, 2 and 3 may be hung vertically on they walllby meansofftapest) looped over nails or hooks set-in the wall or it may beleanedlagainst the wall: then notin use, the sections l, 2' andl may belfolded together as shown `in Fig. 2 and for this purpose the strips land 5 are made ofvv unequal width: so that, when I folded at the hingesl0 there is no binding at the joints so formed.

Thus by the abovey arrangement are accomplished' among'others theobjects hereinbefore referred to.-

As many changes could be made in the above construction and manyapparently widely different. embodiments of this invention could be madewithout departing from the scope thereof, it is intended that all1natter contained ini the above description or shown in the accompanyingdrawings shall be interpretedA as illustrative and not in a limitinglsense.

lt is also to be understood that the language used in the followingclaims is` intended to cover all'of the generic and specific features ofthe invention herein described and all statements of the scope ofltheinvention, which, asa matter of language, might be said to falltherebetween.

Having described my invention, what I' claim as new and desire tosecureby Lettersv Patent, is:

A deviceV of? the character: described, including, in combination,v aTpanel-provided with representations of! shelves,- some ofthe shelvesshowing the` representation of the upper surfaces thereofV inperspective and one or more shelves showing the representationofthelower surfaceA thereofy in perspective, supportsconnected with saidpanel and arranged at varying distances-above ther representationoffsaidshelves, and arspecial representation off anv articlei'detachablyconnect# ed with each ofsaidsupports, the location of'eachzsupportandtheproportion of each' article to ybe applied 'thereto ybeingisuch that thelower-'endof' such representation article occupies its' proper positionin connection` with the'representations of the said shelvesq the lowerends-of the representations `ofsarid articles which are to'becombinedwith the upperI shelfv being straight, andthe lowerl edgesoftherepresentations ofthe lower articlesvb'eing so shaped and arranged as tocreate the illusion that the eye is looking at them in perspective fromabove.

In testimony whereof'I afliX my signature.`

JOHN LEONARD KELHGGG.

